Born On 9/11
30+ top-tier media placements
211 syndicated stories
#911Day trended globally
71% of people who saw the PSA participated
Tens of millions did good deeds
Over 13,000 children were born on September 11, 2001. While as a nation, we were struggling to take our next breath, they took their first.
And this year, those newborns are turning 14. They’re changing their world—and ours. Raised in a world of uncertain safety and war, they’ve emerged as one of the most optimistic, connected and can-do minded generations we’ve ever seen. Inspired by their attitude and the way they see the world, Grey created the Born On 9/11 campaign for the nonprofit organization,
Change the way people look at 9/11 by inspiring Americans to find new meaning in doing good deeds as an act of remembrance on 9/11 Day.
We enlisted children born on 9/11/2001 as ambassadors. We let their kindness become contagious, as they demonstrated to everyone how to remember the day by doing one good deed on 9/11 Day.