adidas Falcon
Digital Campaign

THE WORK

Tapping back into that classic nostalgia of 1997, we were tasked with bringing to life a new digital visual identity for adidas Falcon's latest Originals campaign with Kylie Jenner. Our design system visually represents playful and nostalgic vibes through the use of repetition, bold lettering and grainy vhs cues. This campaign expanded across adidas.com, all of social, and retail.