Master Precise Ink inspires makeup users to see the impact of color transformation from Basic to Bold to Bolder and show her how to Color With Ease using the collection.

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THE ASK

Develop a digital-first campaign to support the launch of

Master Precise Ink Metallic Liquid Liner.

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THE APPROACH

We aligned to approach content creation in a way that maximizes production efficiencies while creating a range of looks that speak to consumers from mass target / basic skill

level to prestige target / advanced skill level.

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ROLE

Art Director/Designer - website, videos and social content

Writer: Kendall Green