MASTER PRECISE INK CAMPAIGN

Master Precise Ink inspires makeup users to see the impact of color transformation from Basic to Bold to Bolder and show her how to Color With Ease using the collection.

THE ASK

Develop a digital-first campaign to support the launch of

Master Precise Ink Metallic Liquid Liner.

THE APPROACH

We aligned to approach content creation in a way that maximizes production efficiencies while creating a range of looks that speak to consumers from mass target / basic skill

level to prestige target / advanced skill level.

ROLE

Art Director/Designer - website, videos and social content

Writer: Kendall Green

tutorial

compilation