MASTER PRECISE INK CAMPAIGN
Master Precise Ink inspires makeup users to see the impact of color transformation from Basic to Bold to Bolder and show her how to Color With Ease using the collection.
Develop a digital-first campaign to support the launch of
Master Precise Ink Metallic Liquid Liner.
We aligned to approach content creation in a way that maximizes production efficiencies while creating a range of looks that speak to consumers from mass target / basic skill
level to prestige target / advanced skill level.
Art Director/Designer - website, videos and social content
Writer: Kendall Green