The New York Attitude is one of passion and infinite possibilities. It inspired Maybelline's new hyper-intense, collectible eye color - made to amp up your every mood. Only City Mini Palettes let you experience your favorite New York moods and moments anytime. So slip into whatever City Mini State of Mind strikes you.

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THE ASK

Develop a launch plan to drive trial and awareness for The City Mini Palette via the “City Mini State(s) of Mind” Big Idea, drawing attention to the first Mini Palette launch in Mass.

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THE SOLUTION

Become the city-woman-at-heart’s gateway into a full spectrum of trend-setting NYC looks and insider moments she can collect, blend and love. Only from Maybelline. The native New Yorker.

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ROLE

Art Director/Designer - website, videos and social content

Writer- Jackie Gentilesco