THE ASK

To create simple product superiority videos as brand awareness for the start of our FUEL campaign.

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MY ROLE

As the Art Director, I was involved in all aspects of the project starting with concept development. I worked with our internal team to create an idea. I was responsible for bringing this to life by designing storyboards of the videos. I then worked very closely with Snapchat and their lens team to create the best solution of the idea.