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CLIENT: P&G       BRAND: PANTENE         AGENCY: GREY NY

ASK: To create a simple New Year's Day lens as brand awareness for the start of our FUEL campaign.

 

MY ROLE: As the Art Director, I was involved in all aspects of the project starting with concept development. I worked with our internal team to create an idea. I was responsible for bringing this to life by designing storyboards of the lens. I then worked very closely with Snapchat and their lens team to create the best solution of the idea.

FINAL LENS

Copyright protection notice & permissions: All works of art on this website in all media © Carla Johnson. No likeness or near likeness of these works of art in any form may be reproduced or created, in whole or in part, in any medium, without the artist's prior written permission. This copyright is strictly enforced. Contact the artist to request prior written authorization for image usage. © 2025. All rights reversed.

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