CLIENT: P&G BRAND: PANTENE AGENCY: GREY NY
ASK: To create a simple New Year's Day lens as brand awareness for the start of our FUEL campaign.
MY ROLE: As the Art Director, I was involved in all aspects of the project starting with concept development. I worked with our internal team to create an idea. I was responsible for bringing this to life by designing storyboards of the lens. I then worked very closely with Snapchat and their lens team to create the best solution of the idea.