Pandora Jewelry is well known in the U.S. for their charm bracelets. But in 2015, the Copenhagen-based brand wanted to move beyond its signature product and tagline, "Unforgettable Moments," to showcase the rest of their sterling silver & 14k gold designs, and attract a younger, more expressive American audience. We developed the "Art of You" campaign which turned the conversation from treasured moments in the past to a fresh, modern expression of everyday self-creation. From TV & print to social media, digital & in-store executions, the "Art of You" campaign spans across every touchpoint in the U.S.