In 2016, PANDORA consolidated all their markets underneath a new global campaign, Unique As We Are. As a result, Grey New York's role shifted away from TV and print, and towards social/digital content creation, partnerships with editorial publications & influencers, and online style guides & in-store marketing.

We've brought the global campaign to life in a way that resonates with our expressive North American market.

Here's a look at what we did for the U.S. & Canada in 2016.