Pitched to Lean Cuisine a whole new look and feel that would help to set them apart from other frozen foods companies. Guess what? We won. While focusing in on their major target audience, we narrowed our ideas down to two campaigns. One was Stay Strong. Stay Lean and the other was Lean on Lean Cuisine.

LEAN CUISINE

PITCH CAMPAIGNS

LEAN ON LEAN CUISINE

STAY STONG STAY LEAN