Ritz Crackers is an iconic brand that is held near and dear to people hearts. With this mind set we saw an opportunity to create deeper connections with fans. Rejuvenate the love with current users and attract new audiences. The challange was to increase fan base and keep them engaged continuously over the long-term. Drive momentum and ongoing interaction through initiatives that evolve and grow. Establish a coherent and engaging voice for both Ritz and Ritz Crackerfuls and reflect the nuances of the platform through which each piece of content is shared. With this the development of the term "Full of Fun" was formed. The key roll that I played in this was the development of the social media pieces. I collected and formulated all of the imagery and social media sites and conformed them to be Ritz Cracker and Crackerful inspired.