THE CHALLENGE

When you think of the 80s, you think of Jazzercise, perms, MTV, Zack Morris, Black to the Future, shoulder pads—and Lean Cuisine. Low-calorie diets were all the rage, and your three-minute microwavable meal was the way to stay slim enough for those leotards. 

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THE SOLUTION

In 2015, Lean Cuisine underwent a massive overhaul, from their branding to what they boxed & sold. Out went the artificial anythings, and in went freshly frozen ingredients, organic vegetables and natural chicken. In other words, Lean Cuisine evolved, just like their consumer and their tastes.

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The Lean Cuisine of today is now focused on fueling everyday phenomenal with culinary-forward dishes that let her eat however she prefers to eat. This 2017 campaign highlights Lean Cuisine's commitment to real women and the new recipes that feed their phenomenal.